— SINGAPORE · KUALA LUMPUR · EST. 2026
Ethos Advisory is the parent practice behind Ethos Communications and Ethos Agentic Architecture — helping organizations navigate change without losing the credibility that makes their leadership believable.
FIG. 01 — STRUCTURE OF ETHOS ADVISORY
SCALE — NOT TO SCALE
DRAWN — K. WHITAKER
REV — 01
§ 01 — ABOUT
Ethos Advisory was founded by Karimah Whitaker, a communications strategist and executive facilitator with two decades of international experience.
Karimah’s work spans leading global institutions across energy, telecommunications, healthcare, finance, technology, government, and academia. As an IMC strategist, she has advised C-suite leaders on high-stakes communications and market strategy, guided brands through expansion into new markets, and designed programs that prepare teams to lead through complex, rapidly evolving business environments.
Her background includes nearly a decade advising C-suite leadership as an IMC strategist, three years as a corporate communications consultant in the energy sector, and curriculum design across universities and private organizations.
She founded Ethos Advisory to bring that same discipline to a new challenge: helping organizations communicate clearly as artificial intelligence changes how work gets done, decisions get made, and trust gets built or lost.
Ethos Advisory is not a technology vendor. It is a communications-first practice — one that happens to understand the technology well enough to help leaders talk about it honestly.
SECTORS SERVED
ENERGY
Saudi Aramco
TELECOM
Orange
FINANCE
Capital Bank · Jordan-Dubai Capital
HEALTHCARE
Hikma Pharmaceuticals
TECH
Bentley Systems
GOVERNMENT
MOICT, Jordan
ACADEMIA
Princess Noura University · Arab Open University
FIG. 02 — FOUNDER
K. WHITAKER
FIG. 02 — FRAMEWORK
Three forces shape whether people trust a leader or organization. We work across all of them — together or on their own.
FIG. 02 — THE ETHOS FRAMEWORK
ETHOS ADVISORY
THREE PROOFS, ONE FOUNDATION
§ 03 — THE TWO ENTITIES
Ethos Communications and Ethos Agentic Architecture operate under one umbrella, one set of values, and two distinct areas of expertise.
• ENTITY 01 — SINGAPORE
Ethos Communications
Executive facilitation, training & corporate communications
Helping leaders and teams communicate clearly through disruption — from boardroom presentations to organization-wide change.
— Executive facilitation & coaching
— Curriculum & training program design
— Corporate communications strategy
— Applied AI for communicators
• ENTITY 02 — MALAYSIA
Ethos Agentic Architecture
Applied agentic AI systems for communications workflows
Designing agentic AI systems that bring structure and human oversight to how organizations produce and manage communications.
— Agentic workflow design
— Human-in-the-loop review systems
— Deployment & governance guardrails
— Specialist-led technical delivery
§ 04 — INSIGHTS
Writing on communication, disruption, and what AI actually changes for leaders.
ESSAY
Content is everywhere now. Trust is not. On why the communicator's role gets more essential, not less, as AI reshapes discovery and storytelling.
ESSAY
Lessons from watching leaders communicate — or fail to — through Saudi Arabia's most rapid period of change.
ESSAY
Why I didn't take this program to become a technical AI expert — and what I took it for instead.
§ 05 — CONTACT
Ethos Communications and Ethos Agentic Architecture operate under one umbrella, one set of values, and two distinct areas of expertise.
Ethos Communications
Training, facilitation & comms strategy
For executive workshops, curriculum design, and corporate communications engagements.
Ethos Agentic Architecture
Agentic AI systems & governance
For organizations designing or deploying agentic AI in their communications workflows.